In the digital age your website is in many ways even more important than your store front. Your website is going to be how most customers find your company and get any information that they need about your company, what you do, where you are or your rates. If you have a website that is difficult to read, has inconsistent information or unclear in any way, you are going to accidently put off a lot of customers. While there are a lot of very important parts of HVAC website design, all of which need to be paid attention to and handled in the correct way, right now I want to focus a bit on how to make sure that the content of your HVAC website design is the best that it can possibly be. Here are a few common content mistakes that we have found in a bunch of websites. Take this list and compare it to your own website, see if there is anything that stands our or anything that you could contact your own HVAC website designer to have them fix. If there are a lot of things that you notice are wrong with your website, you should also consider hiring a better HVAC website design company.
- Spelling or grammar errors. This is the computer age and spell check is your friend. As a writer I understand that sometimes you mistype and do not catch it but when it comes to your website you need to make sure that every little bit of text has been looked over by spell check and grammar check as well as a few different human eyes to avoid the problems that the automatic check misses.
- Too much or too little text. Work to really make everything clear and concise. I do not want to read your dissertation on your website but if important information is missing on your website you are probably just throwing away customers. Make sure people can quickly see who you are, what you do, how much you charge and where you are.
- Out of date information. The web is changing second by second, if you are not updating your website with important information or changes your website is essentially dead. Try and make sure that your website is updated with new information or specials that you are running so that you can keep the dialog open with your customers.
- Being over the top. We have all seen the kinds of websites that are a visual attack on our senses. Websites with too many colors, too many different fonts, just too much over all. You want your HVAC website design to be eye catching but not seizure inducing. Avoid flashing things and extreme colors. Make your website pleasant to look at, not assaulting.
- Making it all about you. Yes, this is your website and it is meant to tell the world about your company but be careful about how you word things. Try to focus on what your company can do for customers and why they need your company rather than just a lot of information about how great your company is.