Isolating even a single aspect of entertainment which does not use social media or video sharing websites is almost impossible today. The web has become a place driven to provide viewers with more and more visual content in order to keep visitors stimulated and coming back for more. Many teenage Americans today have already ceased to use TV and radio as a means for their entertainment. If kids want to watch their favorite pop artist’s latest song, they use video sharing sites. When young people want to see footage from award ceremonies or special events, they also use the video sharing sites found online to get to the footage they want. It is not just for entertainment either, because an increasing number of young people have begun to find a plethora of educational material online. People are now using shared videos that contain full educational lessons on everything from basic math to advanced alga rhythms. Now there is a brand new branch of shared media files on the internet and it is one which people hadn’t been expecting but which has come on fast and strong; political candidates using video sharing apps to try a persuade voters during elections.
If a politician can avoid paying outrageous costs for TV commercials and radio spots, and on top of that they can reach more viewers all around the country; isn’t it only then natural that politicians have started to make their pleas to the people in the form of video uploads on public sites? There has been a whole onslaught of new political commercials which have been released on video sharing and social media websites in the last few months. The main difference between the traditional political ad and the new format of the online video sharing as is the liberties that the politicians are taking with their time and creative styles. Since online video sharing is free, politicians will release whole, one hour long programs where they talk to the nation about their views, their goal for their future and yes, often times the shortcomings of their opponents. The new video sharing apps allow the politicians to pontificate for as long as they like on any subject they feel is important to their voters.
A lot of the political videos have gotten positive reviews from site users who have stated that they feel like with the option of video sharing the politicians are able to better explain themselves to the American people and that the public can obtain a better formed opinion of the candidates. The videos have become so popular in fact; there are soon to be a number of websites which are dedicated solely to the presentation of these kinds of videos. The political video upload sites would create a kind of cyber space arena where pundits could debate each other as they see fit. Some of the criticism that the online posts have received includes claims that it may make it easy for people to sabotage politicians with false video posts and that it might create a vacuum of endless political bickering that would take too long for users to sort through.